I can guess what you're probably thinking...that word 'Algorithm', that looks scary right?😬
RELAX, it isn't as scary as it sounds.In simple terms a social media algorithm can be defined as a way of sorting posts in a user's feed, based on relevancy as opposed to the time of day when it is posted. In other words, the content is tailored to match each individual's social media habits, interests, as well as what/who they engage with the most👍. Rather than the 'most recent' posts appearing on social media timelines first, the most relevant content is placed at the top according to what each user is most likely to want to see👀.
Of course, this could prove to be a concern if you're not creating sufficient engagement on social media. This is due to the risk of your posts getting swamped by other people's content and worse case scenario not appearing on your customers' timelines at all...😨.
These algorithms help sift out any irrelevant or invaluable content, which is why it's crucial to create high quality posts which are likely to boost your reach and engagement. Or alternatively...you can splash out💦 and invest in paid social media/sponsored ads💰. This will ensure you are consistently reaching your audience, rather than having to rely on your organic content to capture their attention all the time! (REMEMBER, it's important to maintain your organic content simultaneously).
The recent discussion of Instagram removing likes from its platform, could also affect your page's visibility even more!😕 As a result, you may have to consider alternative ways to measure engagement and use different forms of content which aren't reliant on likes, i.e. ephemeral content. Ephemeral content (which is designed to only appear for a short amount of time before it disappears⏲) has become extremely popular, with Instagram stories and Snapchat being key examples of this.
Recent statistics show that around 500 million people watch Instagram stories every day...that's A LOT of people...with apparently 62% of them becoming more interested in a company if they post this type of content. Who needs likes eh?
Will Instagram go through with this decision? Will other platforms follow their lead?
These algorithms help sift out any irrelevant or invaluable content, which is why it's crucial to create high quality posts which are likely to boost your reach and engagement. Or alternatively...you can splash out💦 and invest in paid social media/sponsored ads💰. This will ensure you are consistently reaching your audience, rather than having to rely on your organic content to capture their attention all the time! (REMEMBER, it's important to maintain your organic content simultaneously).
The recent discussion of Instagram removing likes from its platform, could also affect your page's visibility even more!😕 As a result, you may have to consider alternative ways to measure engagement and use different forms of content which aren't reliant on likes, i.e. ephemeral content. Ephemeral content (which is designed to only appear for a short amount of time before it disappears⏲) has become extremely popular, with Instagram stories and Snapchat being key examples of this.
Recent statistics show that around 500 million people watch Instagram stories every day...that's A LOT of people...with apparently 62% of them becoming more interested in a company if they post this type of content. Who needs likes eh?
Will Instagram go through with this decision? Will other platforms follow their lead?
Algorithms are constantly progressing and evolving to make each user's social media experience the best it can be. This means your business will have to continue to adapt and test out different content strategies to cater to this changing online landscape.
OUR ADVICE💭
- Be relatable! Whether it's using Gifs and Memes in your posts which make the user laugh or sharing an emotive/interesting story with your followers, this can help generate more likes/shares which will rank your content higher with the algorithm😀.
- Generate discussion and interaction! Use polls to ask your followers something they're interested in and get them to give their opinions. Also make sure you respond to people quickly, don't leave them waiting especially if they are asking you a question ❓
- Analyse your content! What's working well? What isn't working well? When are your customers online? Using the various social media analytics tools which are available will help you to find out how to optimise your content to the best it can be! 📈
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