Top Social Media Tips For Start-Ups

Are you a start-up business seeking to optimise your social media marketing?

Social media can offer start-ups huge potential in terms of seeking out potential customers and  

building a relationship with them. It is a cost-effective way for you to advertise, as 

social media platforms are free to join and also have a large reach, which is essential in order 

to create awareness for the business. What's not to love?😍 Of course, if you're considering 

social media paid advertising this will cost you...but for start-ups with a small budget 

it's a great (and free) way to get your name out there through organic (unpaid) content!👍

Here's our top tips on how to make social media work for you!

1. Engage and interact with customers 👋😀

Social media is extremely effective when engaging with customers, particularly for start-

up businesses, who have a smaller following than larger companies.  There is more opportunity

to get to know your followers and build up a rapport with them. Social media provides the perfect

 platform for this, as it is a more relaxed environment in which companies and customers can

 converse freely via online messages and interactions🗣. 


Some examples of this interaction could include: 

•       Conducting online surveys/polls - gathering your followers' opinion

•       Incorporating User-Generated-Content - re-posting your followers' content

•       Hosting a competition which followers can get involved in

By encouraging continuous communication with your customers via social media, this will help to 

retain their interest and potentially contribute towards building stronger relationships with these 

people in the long term🤝.

2. Incorporate a mix of both visual and text content💬📸

Visual content is just as important as text content on social media. Despite many platforms such

as Instagram being largely based on imagery, the captions posted alongside these images are also a

key aspect. What is the image saying? What are people taking from it?

Storytelling on social media is something which can often attract and retain followers. 🕮 Your 

unique story is how your company will be remembered by customers and involves telling it 

through content on the various social platforms. This can be done through a branded slogan or 

hashtag, working narrative and elements into posts, using a theme throughout which reflects the 

company's values or key attributes.

3. Be relatable to your target audience👩👨

You need to consider how you portray yourself online, in order to create content which is 

relatable and suited to those who follow you on social media. As a start-up, you should first create 

a buyer-persona of the ideal customer you are targeting, looking at demographics, behaviour 

patterns, motivations and goals. People often follow brands which have the same values/opinions 

as them, so it's important to undertake sufficient research on your target market and build this into 

your company's profile.💻

Find out their likes/dislikes, what are they talking about? What gets their interest? What are they 

passionate about? You need to consider all of these things before deciding what content you should 

be providing your target audience with on social media, to ensure you are relatable and tap into 

followers emotions in a positive way. Remember, humour always goes a long way on social media, 

Gifs and Memes have proved particularly popular over recent years and are now frequently used as 

part of companies' social media content. If all else fails...MAKE THEM LAUGH! 🤣